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A social media strategy framework that anyone can use

I recently went against my own rules about working for free, but the result was winning a contest, connecting with a probable client and confirming in my own head that getting started with any...

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Hotels and social media: a kick-start guide

It’s a logical question from busy hospitality professionals…. How in the world are they supposed to do all this “social media stuff” while also, you know, running a hotel or resort?! I asked this...

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8 social media books for beginners

Those who want to start learning about social media and online communications may be more comfortable jumping in with some help from books rather than blog posts, web-based tutorials or even simple...

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Social media for tour operators

Stepping out to look at bighorns with SunDog Tours near Jasper, Alberta, Canada (photo by Sheila Scarborough) (Update March 2015 – we expanded on this topic in our latest Tourism Currents newsletter...

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